AI Search & GEO Glossary
Definitions, examples, and practical insights for navigating AI-driven discovery
Learn about GEO (Generative Engine Optimization)
Data Hub
Explore comprehensive trends in AI-driven search visibility across industries. See how different sectors perform in AI recommendations, which brands dominate specific queries, and how visibility patterns change over time.
GEO Research
What makes brands appear in model responses? Learn from studies and real-world examples.
Crawler Reports
Logs of AI bot visits and llms.txt implementation examples.
Industry Benchmarks
Visibility data per industry to help you understand your competitive landscape.
Free Tools & Generators
Start optimizing today with our free llms.txt generator. Create a properly formatted file that helps AI models understand your site structure and prioritize your most important pages for indexing.
Key concepts in AI search visibility
What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing your content to appear in AI-generated answers from models like ChatGPT, Claude, Gemini, and Perplexity.
Why it matters
As users increasingly rely on AI for answers, traditional search traffic is shifting. Being visible in AI responses means staying discoverable in the new search era.
AI Crawlers
AI models use specialized bots (GPTBot, ClaudeBot, PerplexityBot) to crawl and index web content. Understanding and optimizing for these crawlers is crucial for GEO success.
Citation patterns
AI models tend to cite authoritative, well-structured content with clear signals of expertise. Optimizing these signals increases your citation rate.
Ready to optimize for AI search?
Start monitoring your brand's AI visibility today